SBC Summit: Your Gateway to All Things Sports Betting
In a landscape shaped by technological evolution and shifting consumer demands, SBC Summit 2024, taking place from September 24-26 at Feira Internacional de Lisboa,...
Burnley names 96.com as ‘record’ front-of-shirt sponsor
Burnley FC has announced that gambling platform 96.com will be the official front-of-shirt sponsor for both the men’s and women’s teams under a two-year...
Spurs emphasises ‘responsible gambling’ in BetMGM agreement
Tottenham Hotspur has named BetMGM as the official betting partner for both the men's and women's teams, and the official front-of-training wear partner for...
Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
DAZN broadens scope with Esports World Cup addition
DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive...
Betfred becomes first to sponsor all five classic races
Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...
Public concerns mean betting sponsor debate will not die out anytime...
The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...
Newcastle builds on fruitful first year with BetMGM renewal
Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.The agreement ensures BetMGM's brand will...
IBM: AI can satisfy fans’ craving for sports connection
IBM has published a report revealing a growing generational shift towards technology-driven experiences, which will impact the future of sports consumption.The international study confirms...