Southampton FC marks ‘brave new direction’ in NFT kit collection

Southampton FC has revealed its 22/23 home kit, in a partnership with hummel, which has been described as a ‘brave new design’. Introduced under the...

Thiago Silva carries ‘essential values’ as Energiclin brand ambassador

Thiago Silva has been named a brand ambassador for Hebron group in an agreement brokered by the Alob Sports agency, announced at an event...

PSG extends Qatar Airways partnership to front on shirts

Paris Saint-Germain (PSG) has announced Qatar Airways as the club’s new official jersey partner in a multi-year deal which begins in the 2022/23 season. The...

Dee Kundra to steer development of Bayern Munich in the Americas

FC Bayern Munich has appointed Dee Kundra as Managing Director for the Americas who will advance the club's strategic objectives, working directly with the...

DCMS backtracks on Premier League betting sponsorship ban

Plans for a gambling sponsor ban on football shirts have been unsettled this week as reports suggest the Department for Digital, Culture, Media and...

Stats Perform enhances PressBox to ‘meet demands of modern sports fans’

Stats Perform has revealed its expanded capabilities in the PressBox platform that aims to give media more ‘efficient and effective’ ways to consume and...

Sunderland AFC partners Spreadex following Championship promotion

Sunderland AFC (SAFC) has announced Spreadex as the club’s new principal partner ahead of the 2022-23 season. The Championship team will hold the Spreadex Sports...

Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment

In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...

PIF’s noon.com becomes official sleeve sponsor of Newcastle United

Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season. The Premier...

KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’

The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...