Shikenso & Challengermode unveil keys for brands in esports
Shikenso Analytics and esports platform Challengermode have released a joint whitepaper to help brands stand out in a saturated market.The whitepaper, titled “The 2024...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
Everton 10 point deduction reduced to six after successful appeal
Everton FC has had its 10 point deduction reduced to six points following a successful appeal to an independent board. The Premier League club was...
Bundesliga & Sportradar aim for further innovation until 2032
The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years. The partnership will now last until...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.MaxBet has become...
MLS signs up Sportec Solutions as VAR tech provider
Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.The partnership will see Lille utilise...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
DFL abandons €1bn Bundesliga investment amid fan backlash
The Deutsche Fußball-Liga (DFL) has announced it will stop planned private investment for its new marketing entity after fans of Bundesliga clubs protested against...