Aston Villa agrees multi-year deal with gambling firm BK8
Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its...
NFL calls for increased focus on six key gambling rules for...
The National Football League (NFL) held a meeting where figureheads discussed what would be the procedure going forward in terms of the league’s gambling...
UEFA and Pepsi agree to extend partnership until 2027
Pepsi’s long-term partnership with UEFA has been extended until 2027 as part of a new agreement, seeing the global beverage brand continue its coverage...
The esports report – Man City deepens esports link; Mastercard backs...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
2023 US Open becomes “most streamed” golf event in NBC Sports...
NBC Sports has reported that its coverage of the US Open at the Los Angeles Country Club peaked at its highest viewership since 2019. The...
LIV Golf’s Majesticks GC partners with OKX
Majesticks GC, one of 12 teams competing in the LIV Golf League, is partnering with cryptocurrency exchange OKX, becoming its official global sponsor. The sponsorship...
The “unique set of circumstances” surrounding potential Chelsea-Stake deal
It was reported last week by SportBusiness 24 that Chelsea FC are on the verge of agreeing a shirt sponsorship deal with gambling firm...
Inter Miami selects Everi for a ‘refreshed user experience’
Mobile tech and e-commerce platform Everi has been announced as a part of Inter Miami’s mobile strategy aimed to enhance the soccer club’s fan...
AstroPay deepens presence in sports with Club Universidad de Chile sponsorship
AstroPay has signed a sponsorship deal with Primera División side Club Universidad de Chile (La U) which will supply fans of the team with...
Barclays unveils plans for debut year as an official Wimbledon partner
Barclays has provided some insights on the way it will support fans and the local community in its first year as an Official Banking...