Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
PGA Tour and LIV Golf agree settlement to merge after years...
In a ‘historic’ move for the sport of golf, The PGA Tour has agreed to merge with LIV Golf and the DP World Tour,...
FUN88 extension highlights ‘commercial ambition’ of Newcastle United
Newcastle United has named FUN88 its official Asian betting partner in a multi-year deal from the 2023/2024 season onwards.The gambling brand is moved from...
Top bookmakers stand victims as Brazil rocked by match-fixing scandals
Multiple sports betting operators in Brazil have issued a joint statement condemning the recent alleged cases of football match-fixing in the country. Local media reports...
Brand Finance lists Manchester City as football’s most valuable club
The Brand Finance Football 50 2023 report has listed Manchester City as football’s most valuable brand, becoming the first club side since Real Madrid...
Glazer family eye retention of Manchester United stakes
After a difficult ending to the season on the pitch for Manchester United, attention has swiftly turned to the club’s ownership with the Glazer...
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel. This was announced by the German...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...
DAZN and Sky Deutschland enter DP World Tour bilateral streaming deal
DAZN has entered a two-way streaming rights deal with Sky Deutschland for the broadcast of the latest DP World Tour golf tournament edition.The competition...
Globo bags four more years of CBF match broadcasts
Free-to-air TV network Globo has secured a new four-year agreement with the Brazilian Football Confederation (CBF) to broadcast all the men’s national team friendlies...