PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
MLSPA and Mayweather Jr make NFT announcements
The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.
The deal struck between the company and the England...
UEFA initiates disciplinary proceedings against remaining ESL teams
UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...
W Series renews Channel 4 rights agreement
The W Series women’s motor racing championship will continue to be broadcast by free-to-air network Channel 4, following the renewal of its media rights...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.
Agreed between Betsson AB and Divisionsforeningen, the...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.
The...
Disney to close 100 cable channels in sports streaming shift
The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...
Sky Sports MD set for departure from broadcaster
Sky Sports Managing Director, Rob Webster, is poised to step down from his role with the pay-television broadcaster next month, according to The Times.
After...