EHF to deploy first virtual advertisements in handball
The European Handball Federation (EHF), with its partners Infront, DAZN, and Supponor, will be delivering virtual advertising at the Women’s EHF EURO 2022.The tournament,...
Legends continues to provide shopping experiences for US Soccer fans
The US Soccer Federation (USSF) has extended its agreement with Legends as the latter remains the provider for all US Soccer Store experiences both...
Raphinha signs as AFUN brand ambassador before World Cup appearance
Raphael Dias Belloli (Raphinha) has signed a partnership with AFUN to become the company’s brand ambassador in Brazil.The FC Barcelona forward, who has been...
Ivan Toney faces penalties as FA charges player with 232 betting...
The FA has confirmed that it has charged Brentford FC forward Ivan Toney with numerous breaches of its FA Rule E8.Toney is accused of...
Commonwealth Bank transfers support to FIFA Women’s World Cup 2023
Commonwealth Bank has been named an official supporter of the FIFA Women’s World Cup Australia & New Zealand 2023.Highlighting its commitment and investment into...
OneFootball gives global fans ‘easy access’ to CONCACAF action
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and OneFootball have agreed to a global content-sharing partnership.The deal will see editorial...
Qatar’s national team secures PepsiCo as official beverage partner
The Qatar Football Association (QFA) has signed a deal with PepsiCo as the latter becomes the official beverage partner of the country’s national football...
Tim Howard to launch World Cup activations with BetMGM
Tim Howard has been named a celebrity brand ambassador for BetMGM ahead of the FIFA World Cup.The former Manchester United, Everton and USMNT goalkeeper...
Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
Netherlands host 2026 Solheim Cup as it continues to ‘rejuvenate the...
The Netherlands’ Bernardus golf course has been selected to host the 2026 Solheim Cup.Located in Cromvoirt close to Eindhoven and ‘s-Hertogenbosch, Bernardus opened in...