Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...
Hibernian links with Sportemon Go in Scottish football first
Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...
Genius moves to enhance football position with Ian Wray appointment
Sports data specialist Ian Wray has been appointed to oversee Genius Sports’ expansion in the global football market, as the sports data and technology...
BHA prepares to review responses to whip enquiry
The British Horseracing Authority (BHA) has announced that it will review the responses to its consultation on the use of a whip in horse...
Crypto.com to become PSG official cryptocurrency platform
Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...
North Korea barred from Beijing 2022 Winter Olympics
The International Olympic Committee (IOC) has suspended North Korea’s membership, barring the country from the Beijing 2022 Winter Olympics, due to its refusal to...
Lexus secures partnership with 2021 Davis Cup
Sports car manufacturer Lexus has been named the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.As automotive...
Japan ‘no longer in position’ to host 2021 Club World Cup
The Japanese FA has opted out of hosting this year's FIFA Club World Cup, which is due to begin in December, in regards to...
Bundesliga secures LatAm coverage via ESPN
ESPN has secured television and digital rights with the Bundesliga, in Spanish-speaking South America, as part of a five-season deal.The agreement sees exclusive rights...
LaLiga partners with Sorare to make NFT debut
Fantasy football platform Sorare has added LaLiga to its expanding portfolio of partners, striking a partnership with the Spanish top-flight surrounding the leveraging of...