BWF extends HSBC partnership following COVID-19 effects
The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year. The partnership with HSBC, the organisation’s principal global partner...
Tennis accounts for most suspicious betting activity in IBIA update
Tennis and football continue to account for the majority of suspicious betting activity alerts in sports, according to the International Betting Integrity Association (IBIA).Updating...
NBA develops ‘initiative experiences’ for fans with Google
The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...
Premier League votes to block Newcastle sponsorships
On Monday, Premier League clubs voted against Newcastle United through legislation designed to prevent the clubs new Saudi Arabian owners from striking lucrative sponsorship...
HPE provides ‘ultra-connected’ experiences to Commonwealth Games
Hewlett Packard Enterprise (HPE) has entered into an agreement to provide ‘secure and flexible ‘network connectivity to the Birmingham 2022 Commonwealth Games.The organisation has...
Domestic top-flight leagues account for most suspicious matches in Stats Perform...
The number of suspicious football matches globally declined from 2019 to 2020 according to a report by Stats Perform Integrity and Starlizard Integrity Services,...
ICC signs new cryptocurrency exchange partner
The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...
Bundesliga adds to global broadcasts via SPN India partnership
Bundesliga International has agreed to a deal with Sony Pictures Networks India (SPN) for the latter to access exclusive media rights to broadcast the...
Dallas Mavericks and Betway link in ‘free to play’ partnership
Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.The collaboration secures branding rights...
SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...