Castore continues sports drive with England cricket deal
From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...
Report: Intense bidding battle for US Premier League rights anticipated
A fierce bidding contest for the US media rights to the English Premier League is anticipated, with Comcast’s contract due to expire at the...
Premier Sports secures sponsorship and media deal with UK top-flight ice...
The UK’s Elite Ice Hockey League (EIHL) has penned a deal with Premier Sports, with the aim of enhancing the sport’s profile across the...
Channel 4 records peak 9.2 million viewers for Emma Raducanu final
The US Open final between Emma Raducanu and Leylah Fernandez recorded a peak total audience of 9.2 million on Channel 4.Channel 4 conducted a...
LaLiga partners with Socios.com in fan engagement promotion
LaLiga has announced that blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...
BHA promotes attendance in release of 2022 fixture list
The British Horseracing Authority (BHA) has published its fixture list for the 2022 season, which increases the number of weekend meetings in plans to...
DRL secures blockchain ‘bullseye’ with Algorand partnership
The Drone Racing League (DRL) has formed a partnership with blockchain platform Algorand, with the aim of leveraging the service to enhance its fan...
EA Sports to bring ‘unique characteristics of football’ with Seria A
EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams.In line...
Eleven Sports heightens basketball content in Italy
Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...
Three Premier League teams ink deals with Parimatch
Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...