Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.The deal will enable Monster...
Amazon strengthens rugby union offering with Autumn Nations Series
UK commercial conglomerate Amazon has further bolstered its sports streaming offering, increasing its coverage of international rugby union with the Autumn Nations Series.Of the...
AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.Under the...
Allente to broadcast ATG Live horse racing content
Scandinavian pay-TV network Allente has acquired the broadcasting rights to the Ab Trav och Galopp’s (ATG) ‘ATG Live’ horse racing channel.The TV platform will...
Ukrainian ice hockey names VBET as title sponsor
The Ukrainian Ice Hockey Federation (FHU) has announced VBET as its new title partner, including sponsorship of the country’s national team.Both VBET and the...
FanDuel renews Sportradar partnership to strengthen in-play offering
US-focused sports betting operator FanDuel has renewed its contract with Sportradar, maintaining the Swiss company’s status as the data and odds supplier for the...
COPA90 appoints Petrit Berisha to oversee crypto engagement
Football media company COPA90 has appointed Petrit Berisha as its Head of Cryptomedia, a new role centred around guiding the firm’s use of blockchain...
DAZN expands football content with Japanese AFC media rights deal
DAZN has bolstered its suite of football content, acquiring the rights to broadcast all Asian Football Confederation (AFC) competitions in Japan until 2028.As a...
BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.BioSteel branding will...