Extreme E continues maximum exposure strategy with DAZN renewal
Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.Under the renewed contract, DAZN will provide live...
Bournemouth names QuinnBet official betting partner
AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...
Queensland to host remaining Rugby Championship matches
The remaining Rugby Championship test matches will be held in the Australian state of Queensland, following last minute changes to the schedule due to...
ECB: The Hundred draws in 16m viewers and new demographics
The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers.Overall, 510,000...
Amazon secures Napoli sleeve sponsorship
US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...
ESIC launches ‘transparency initiative’ to strengthen integrity capabilities
The Esports Integrity Council (ESIC) has announced the launch of a new ‘transparency initiative’ to aid the operations of its integrity unit.Informing stakeholders and...
Leeds United partners with ‘strong challenger brand’ Boost
Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.As...
Serie A strengthens links with Crypto.com
Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...
Premier League secures CIS coverage via Saram deal
The English Premier League has secured televised coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia via an agreement with...
New Zealand rugby tests cancelled due to national lockdown
New Zealand Rugby (NZR) has announced that due to the implementation of a national lockdown in response to a rise in COVID-19 cases, the...