McLaren flys high with FAI Aviation Group partnership
McLaren Racing has announced a multi-year partnership with FAI Aviation Group starting in the 2020 Formula 1 season.
The deal sees the aircraft solutions’ logo...
ESPN elevates social engagement with 500 live shows in 2020
ESPN is aiming to deepen fan engagement with plans to air 500 live shows across all its social and digital platforms in 2020.
Omar Raja,...
PFL unveils global expansion ahead of 2020 season
The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, is expanding its global...
Millwall confirms MansionBet as official partner
EFL Championship club, Millwall FC has announced MansionBet as its official betting partner.
As per the deal, the online sportsbook’s logo will appear on the...
PSG embraces cryptocurrency with CoinCasso deal
Paris Saint-Germain has signed a multi-year deal with cryptocurrency exchange platform CoinCasso, becoming an official partner of the club in all markets outside of...
FOX Sports strikes multi-tournament TV deal with Concacaf
Fox Sports has agreed an exclusive multi-year U.S. English-language rights deal with Concacaf.
The agreement provides the firm with exclusive U.S. rights for the 2021...
Premier Golf League reveals £183 million prize pool and 2022 launch
The World Golf Group (WGG) has unveiled its new global tour plans, offering a total prize fund of £183 million over 18 events.
The Premier...
Paddy Power heightens efforts to ‘unsponsor football’
Newport County and Macclesfield Town’s League Two clash will be Paddy Power’s second ‘Unsponsored Derby’ as part of its Save Our Shirt campaign.
Both Newport...
Lancashire Cricket strikes revolutionary deal with TIXnGO
Lancashire Cricket has announced a partnership with TIXnGO, a new blockchain mobile tickets platform.
The deal activates secure mobile tickets for all domestic and international...
Football’s links to betting will be key to ‘imminent’ review of...
The UK Minister for Sports and Digital (DCMS), Nigel Adams, has emphasised that ‘football’s link with betting’ will shape a major part of the...