Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...
Team GB becomes first Olympic team to launch NFT collection
Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...
Gatorade signs up as Angel City FC founding partner
Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category.As a founding partner of...
Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...
ANJ warns of ‘crossing the line’ on betting advertising following Euro...
The L’Autorité Nationale des Jeux (ANJ) has warned France’s licensed operators of ‘crossing the line on betting advertising volumes’ during the recently completed 2020...
AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
Genius Sports appoints Kimberly Williams-Bradley to Board of Directors
Digital sports content and data provider Genius Sports has named Kimberly Williams-Bradley on its Board of Directors.Williams-Bradley, whose addition increases the company’s boardroom to...
‘Never say never’ on purchasing live sports rights, says Netflix Chief
Netflix could branch out into live sports programming in the future, with the company ‘open to’ the possibility of exploring the benefits of the...
Cyta lands Premier League rights in Cypriot renewal
Cypriot telecommunications provider Cyta has inked a three-year rights renewal with the English Premier League.The agreement, which runs from 2022/23 to 2024/25, will see...