England’s Ukraine victory becomes most-watched live TV event of 2021
England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...
Disney picks up French Ligue 1 rights in Brazil
The Disney media group has acquired the rights to the French top-tier Ligue 1 in Brazil from the 2021/22 season to the close of...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...
IHRB’s Denis Egan announces early exit from CEO position
CEO of the Irish Horseracing Regulatory Board (IHRB), Denis Egan, has announced his early retirement from the role after nearly 20 years.Egan - who...
Mark Cavendish launches Tour De France 2021 NFT collection
Professional road racing cyclist Mark Cavendish has launched a limited edition Tour De France 2021 NFT Series in collaboration with Futurproof and debuted by...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...
Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.Under the terms of...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...
Ukrainian Premier League welcomes VBET as new title sponsor
The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.Under the terms...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...