Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.Through the partnership,...
DAZN locks down major domestic rights agreement
Digital sports streaming service DAZN has landed the bulk of the domestic broadcast rights to the Serie A for the 2021 to 2024 cycle,...
Formula One teams with Zoom as engagement set for record growth...
Formula One has named Zoom Video Communications as the official unified connection platform of the race series.As part of the multi-year partnership, Formula One...
UEFA eyeing ‘dramatic’ reforms to FFP rules
UEFA is preparing to make ‘dramatic’ changes to its current Financial Fair Play (FFP) system as a result of the coronavirus pandemic.Discussing the potential...
Guild Esports finalises EMEA-wide Subway sponsorship
Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA).The British...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...
OneFootball announces capture of new OTT Streaming and Media Rights VP
OneFootball has recruited Nikolaus von Doetinchem as the football media company’s Vice-President of OTT Streaming and Media Rights.Sportfive’s President of Media will make the switch to...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).The online betting and gaming...
Svenska Spel to honour 2022 FIFA World Cup sponsorship
Sweden’s state-owned operator Svenska Spel has opted to stand by its sponsorship of the country’s national football team at next summer’s FIFA World Cup...
RMG posts record Cheltenham streaming figures for 2021 Festival
The 2021 Cheltenham Festival generated a record volume of streams for a British horse racing event, according to statistics cited by the Racecourse Media...