TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
UFC strikes deal with Migu to strengthen Chinese market status
The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu.Under the terms of the agreement, Migu will...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
Australian Open takes multimillion dollar revenue hit as ratings dip
The Australian Open is expected to lose more than €60 million as a result of the COVID-19 pandemic, Chief Executive of Tennis Australia, Craig...
Malaysian Football League enlists Genius in integrity alliance
The Malaysian Football League (MFL) has strengthened its data and integrity capabilities by enlisting Genius Sports Group in a long term deal.Genius will be...
SBC Webinars and Sportradar present Bridging the Gap Between Formula 1...
The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination...
Hibernian FC monetises content offering via Recast
Hibernian FC has become the first Scottish team to join new direct-to-consumer sports video platform Recast.Supporters of the Scottish Premiership club will have access...
MTK Global moves into football with launch of new agency
MTK Global has made the move into the world of football, launching a new agency called MTK Football.The group, which is a driving force...
DAZN nets record peak audience for Serie A Milan derby
DAZN has posted record viewing figures from last weekend’s Milan derby which drew in an audience of 2.2 million in Italy.The Serie A clash...