Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...
Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.Sky UK, Sky New...
Arena Sport secures Ekstraklasa media rights in the Balkans
Poland’s top flight football league the Ekstraklasa has signed a Balkans media rights agreement with Arena Sport.Arena Sport will provide coverage of the league...
ASA calls for final evidence on ‘loot box advertising’
The ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close on 28 January next week, the Advertising Standards...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
ESIC issues bans to 35 more individuals amid esports investigation
The Esports Integrity Commission (ESIC) has issued bans to 35 Australian CS:GO players following an ongoing investigation which has found the individuals guilty of...
French rugby follows LFP in issuing media rights tender
France’s Ligue Nationale de Rugby (LNR) has issued the tender for the media rights to the country’s elite Top 14 rugby union division.The decision...