Helsingborgs IF extends long-running Resurs association

Swedish second tier club Helsingborgs IF has selected long-running sponsor Resurs Group as its new sustainability partner.Resurs has been linked with the top flight...

IOC President dismisses Tokyo 2020 speculation amid ‘playbook’ release

International Olympic Committee (IOC) President, Thomas Bach, has dispelled rumours surrounding the uncertainty of the rescheduled 2020 Tokyo Olympics.There have been conflicting reports as...

ESPN+ inks ‘largest ever’ media rights deal with CWI

ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...

Naomi Osaka invests in NWSL club North Carolina Courage

Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage.Through the investment, the 23-year-old...

FloSports agrees USA Gymnastics broadcasting partnership

USA Gymnastics is set to expand its range of broadcast content in a five-year deal with over-the-top (OTT) streaming platform FloSports.FloSports will broadcast 35...

How the COVID-19 crisis unlocked a gap in the market for...

Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...

Midea expands Manchester City sponsorship with new international partner

Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...

BT Sport puts Heycar in the driving seat with FA Cup...

Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...

Portuguese governing bodies agree to centralise Primeira Liga rights model

The Liga Portugal (LP) and the Portuguese Football Federation (FPF) have signed an agreement to centralise the broadcast rights to the Primeira Liga from...

Fonbet secures regional partnership with AC Milan

Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.The company will...