Beckham’s Guild Esports signs multi-million mystery sponsorship deal
UK gaming startup Guild Esports has penned a three-year sponsorship deal worth up to £3.6 million with an anonymous financial technology company.The business, which...
AC Milan boosts fan engagement with StarCasino.sport portal
Betsson AB’s online casino property StarCasino has unveiled its new, innovative AC Milan media portal, StarCasino.sport, on the back of the announcement that it...
BetPlay to sponsor Colombia’s Women’s football league
The Major Division of Colombian Professional Football, Dimayor, has confirmed that BetPlay will become the new major sponsor of the Liga Femenina.As part of...
ESPN+ to stream Scottish Premiership after acquiring rights
ESPN+ has announced an agreement for the US media rights in English and Spanish to the Scottish Premiership.The Scottish Premier League was previously broadcast...
FA inspires ‘positive change’ with women’s football strategy
The Football Association (FA) will ensure the future of women’s football in England after it announced a new, four-year sustainable strategy.The project, which will...
SPFL launches Championship streaming platform with StreamAMG
The Scottish Professional Football League (SPFL) has announced the launch of an exclusive online streaming platform in which all Scottish Championship matches will be...
England Rugby extends Gilbert partnership
England Rugby has announced the extension of its partnership with Gilbert Rugby, with the two entities looking to celebrate 20 years of collaboration.As a...
Motorsport Network boosts ticketing operations with Travel Destinations acquisition
Motorsport Network’s subsidiary Motorsport Tickets has acquired UK-based firm Travel Destinations as the firm looks to broaden its operations in the space.As a result...
Manchester United links with Laybuy
Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.The partnership looks to boost engagement by giving the club’s...
Yakubu Ayegbeni: The importance of finding the right brand to promote
Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...