Super Bowl LVIII draws in 123.4m becoming most-watched US event ever

Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...

Amazon to pick up exclusive NFL Playoff Wild Card game next...

Amazon’s Prime Video is expected to bolster its NFL coverage next season as it is reported that the streaming platform will broadcast a Playoff...

DraftKings & BetMGM take advantage of $7m Super Bowl ads

Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...

NFL selects Real Madrid’s stadium for regular season game

The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...

Tom Brady edges closer to securing 7% stake in Raiders

NFL legend Tom Brady is one step closer in securing an ownership stake in the Las Vegas Raiders after recently clearing a threshold to...

Caesars prepares for Super Bowl LVIII with range of new betting...

Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...

NFL 2023 sponsorship revenue soars 15% to $2.35bn

As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...

San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...

Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...

Report: NFL in “advanced talks” over ESPN equity stake

The NFL is edging nearer to acquiring an equity stake in ESPN which would see the league’s in-house media assets controlled by the US...

Peacock: NFL’s AFC Wild Card game “most streamed US live event”...

History was made during last weekend’s NFL Wild Card Weekend as Peacock announced that the AFC Wild Card game was the most-streamed live event...