Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...
Sportradar bolsters legal team with McCreary hire
Sportradar has appointed Lynn S. McCreary as the data collection and analytics firm’s new Chief Legal Officer.McCreary, who brings over three decades of experience...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Disney to close 100 cable channels in sports streaming shift
The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...
Genius Sports continues growth as Q1 revenue up 52%
Genius Sports has posted a strong opening to 2021, demonstrating strong growth for the period ending 31 March 2021 in its first quarter trading report,...
Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens
Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs
The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...