New England Patriots pens decade long deal with Fanatics

Six-time Super Bowl champions the New England Patriots have penned a new ten-year e-commerce partnership with Fanatics enhancing the clubs retail, online and mobile...

NBA and NFL offer subscription services for free

Two of America’s most popular sports the National Football League (NFL) and the National Basketball Association (NBA) have revealed that the firm’s subscription streaming...

J.C. Tretter announced as president of NFL’s Player Association

The National Football League Players Association (NFLPA) has revealed that Cleveland Browns' J.C. Tretter will be the group’s new president after Eric Winston retired. Other...

NFL reignites 2K Games partnership after 16 years

The National Football League (NFL) has secured a multi-year partnership with 2K Games that will see multiple video games be created by the developer. 2K...

The NFL and Microsoft boosts matchday technology for new season

The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology. The...

LeTou’s Paul Fox discusses the impact of NFL’s new sportsbook policies

The NFL’s recent sportsbook policy loosening has been a welcome revelation for many bookmakers around the world, seeking to capitalise on the growth of...

NFL allows sportsbook sponsorships for 2020 season

The National Football League (NFL) has announced a huge shift in its regulations, allowing NFL sides to be affiliated and sponsored by sportsbooks as...

CBS’ multi-year LA Chargers deal allows preseason broadcasts

The NFL’s Los Angeles Chargers has announced a multi-year partnership with CBS, allowing preseason coverage on CBS 2. In a statement issued by the Chargers...

Las Vegas officially becomes the new home of the Raiders

The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process. The NFL side made the...

Endeavour acquires major stake in NFL hospitality group

Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...