BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.As a...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.The two will launch a...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...
NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
How Verizon is creating a blueprint for ‘stadiums of the future’...
Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...
MSE and Verizon to implement 5G network at Capital One Stadium
Monumental Sports and Entertainment (MSE) has chosen Verizon as the conglomerate’s exclusive 5G partner.The firm, which owns the National Basketball Association’s (NBA) Washington Wizards...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
The Athletic and BetMGM launch ‘immersive’ sports betting hub
Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market.The operator will launch a new content...
MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
Bally’s set to acquire fantasy sports company Monkey Knife Fight
Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF).The deal...