Washington Nationals inks multi-year BetMGM agreement
Major League Baseball (MLB) franchise the Washington Nationals has become the latest team to partner with BetMGM in a multi-year agreement.BetMGM is a joint...
Hyperice makes NFL team sponsorship debut with Kansas City Chiefs
Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs.The multi-year agreement is an...
NFL viewership drops 7% amid presidential election and pandemic
The National Football League (NFL) viewership fell by seven percent in 2020, compared to 2019, new figures have shown.According to Nielsen, broadcasts drew in...
Sportsnet extends rights deal with Canadian NHL teams
Canadian broadcaster Sportsnet has extended its multi-year rights deal with the two of the National Hockey League’s (NHL) Canadian franchises.The agreement between Sportsnet and the...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.For the first time in...
NFL announces ‘Super Wild Card Weekend’ schedule
The National Football League (NFL) has announced the schedule for its first ever ‘Super Wild Card Weekend,’ and has also confirmed which outlets will...
Danita Johnson makes history as first black president of MLS franchise
Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...
NHL looks to increase revenues through helmet sponsorships
The National Hockey League (NHL) is hopeful that a new range of helmet sponsorships could generate up to $15 million in revenue for its...
Insider Sport’s Year in Review: November – December
As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...