The NHL toasts Anheuser-Busch extension
The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...
Pechanga Casino Resort becomes founding partner of SoFi Stadium and...
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre...
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
MLS unveils Charlotte as 30th expansion franchise
Charlotte, North Carolina has been officially announced as the home of the 30th Major League Soccer (MLS) expansion franchise.The announcement, which has been long...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
GLMS unites with Ontario Lottery and Gaming Corporation
The Global Lottery Monitoring System (GLMS) has unveiled the Ontario Lottery and Gaming Corporation (OLG) has become the latest member of the international association...
Harrah’s set to soar following Philadelphia Eagles marketing partnership
A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack.The deal, which further...
The NHL unites with Disney for GameFlow interactive tool
The NHL has partnered with Disney Streaming Services for the launch of GameFlow, a new interactive tool that leverages shot pressure data to provide...
Seahawks integrate Amazon Web Services to boost performance
Amazon Web Services (AWS), a subsidiary of the Amazon e-commerce company, has announced it is now the cloud, machine learning (ML) and artificial intelligence...