The NHL extends partnership with Discover Financial Services
The NHL has extended its partnership with Discover Financial Services for it to remain as the official credit card of the league.The multiyear extension...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Sporting Narratives – Vice Sports: The incredible rise of...
Each week, InsiderSport takes the opportunity to explore a time a gripping tale from the sporting world was portrayed through the unmistakable medium of...
Honda confirms NHL extension
Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).The extension means that Honda will retain its status...
Sportradar strengthens partnership with DraftKings
DraftKings has announced a long term extension of its partnership with Sportradar, which will see data supplier continuing to be the betting operator's supplier...
The NHL continues European expansion for upcoming season
The NHL has confirmed it's bringing the league to Europe again next season, announcing regular season games will take place in the Czech Republic and Finland...
FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
MLS Cup draws in record ESPN viewing figures
ESPN has revealed that its coverage of the Major League Soccer (MLS) Cup play-offs drew in an average of 388,000 viewers, its highest TV...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.The sponsorship deal grants the Kindred Group...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.The unanimous...