MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
The USWNT’s battle for equal pay
With the FIFA Women’s World Cup (WWC) just completed in France last Sunday, the USWNT, once again, showed football fans all over the globe...
England captain becomes NFL Academy Ambassador
England captain Harry Kane has thrust his support behind the NFL Academy – a new sports and education initiative based in North London.Kane has...
MLB commissioner hints at European expansion
On the back of its European debut in London, Major League Baseball (MLB) commissioner Rob Manfred has detailed his intentions to expand MLB’s presence...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
Landon Donovan takes role in new USL franchise
Former US national team legend Landon Donovan has announced that he will take up the role of executive vice president of the United Soccer...
Brian Westbrook: Betting technology will change how US leagues operate
Technology, according to former NFL Philadelphia Eagles star Brian Westbrook, will be at the forefront of the development of both sports betting and the leagues...
NBA supports launch of Highlight Games’ new NBA Last 90
The National Basketball Association (NBA) and its associated National Basketball Players Association (NBPA) have scored a new partnership with virtual sports content developer Highlight Games Limited...
St. Louis Cardinals and Chicago Cubs confirmed for 2020 London Series
The 2020 London MLB Series will feature a two-game series between the St. Louis Cardinals and Chicago Cubs on June 13-14, 2020.
The announcement,...