North Carolina passes sports betting bill
Sports betting has been legalised in North Carolina, with two tribal casinos, owned by the Eastern Band of Cherokee Indians and managed by Caesars, now able to offer...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.The expanded...
The expansion of US networks into sports betting
With the USA turning evermore towards the world of sports betting, it was only a matter of time before some US sports media organisations...
NHL confirms Sara Slane appointment
The National Hockey League (NHL) has announced the appointment of Sara Slane, as the league's new consult.Taking up her new role, Slane will advise...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
The USWNT’s battle for equal pay
With the FIFA Women’s World Cup (WWC) just completed in France last Sunday, the USWNT, once again, showed football fans all over the globe...
England captain becomes NFL Academy Ambassador
England captain Harry Kane has thrust his support behind the NFL Academy – a new sports and education initiative based in North London.Kane has...
MLB commissioner hints at European expansion
On the back of its European debut in London, Major League Baseball (MLB) commissioner Rob Manfred has detailed his intentions to expand MLB’s presence...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...