Search
News by sector
Commercial
Media & Technology
Investment & Strategy
People
Sports
Athletics
Baseball
Basketball
Cricket
Cycling
Football
Golf
Horse Racing
Motor racing
NFL
Rugby
Tennis
Features
Features
Interviews
Partnership Playbook
Sideline Moves
Video
Regions
Africa
Asia
Europe
North America
Middle East
Oceania
South America
Events
SBC Summit
SBC Digital Event Series
Webinars
Newsletters
More from SBC
Canadian Gaming Bussines
iGaming Expert
Payment Expert
Lottery Daily
Player Protection Hub
SBC Americas
SBC Eurasia
SBC News
SBC Noticias
SBC Noticias Brasil
Slot Beats
SBC Events
Home
Latest News
Sports
More
News by sector
Commercial
Media & Technology
Investment & Strategy
People
Sports
Athletics
Baseball
Basketball
Cricket
Cycling
Football
Golf
Horse Racing
Motor racing
NFL
Rugby
Tennis
Features
Features
Interviews
Partnership Playbook
Sideline Moves
Video
Regions
Africa
Asia
Europe
North America
Middle East
Oceania
South America
Events
SBC Summit
SBC Digital Event Series
Webinars
Newsletters
More from SBC
Canadian Gaming Bussines
iGaming Expert
Payment Expert
Lottery Daily
Player Protection Hub
SBC Americas
SBC Eurasia
SBC News
SBC Noticias
SBC Noticias Brasil
Slot Beats
SBC Events
Newsletter Subscription
Stay up-to-date with the latest news and developments from around the world.
Sign up
Choose a style
Dark
Light
paddy power
BREAKING
Sponsorship
Time to read: 2 min
Paddy Power to headline ITV Racing coverage
January 4, 2021
BREAKING
Features
Time to read: 4 min
Insider Sport’s Year in Review: January - February
December 23, 2020
BREAKING
Sponsorship
Time to read: 6 min
Paddy Power: “You have to know what you’re talking about, you can’t blag a football fan”
September 18, 2020
BREAKING
Sports
Time to read: 6 min
Sportradar and NBA among SBC Summit
Barcelona - Digital speaker line-up
August 19, 2020
BREAKING
Integrity
Time to read: 2 min
Motherwell and Paddy Power launch Missing People campaign
August 7, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Off The Ball strikes a deal with SportCaller to launch live quizzes
June 11, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Paddy Power launches Pro-Am golf event featuring Crouch and Kane
June 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Paddy Power heightens efforts to ‘unsponsor football’
January 27, 2020
BREAKING
UK
Time to read: 3 min
BBC and BT Sports in talks for extended FA Cup coverage
January 13, 2020
BREAKING
Europe
Time to read: 2 min
Paddy Power strengthens Irish racing portfolio with Gold Cup sponsorship
January 10, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Racing Post heightens app engagement through Betfair collaboration
December 30, 2019
BREAKING
Regions
Time to read: 3 min
Dean Akinjobi: The importance of creative sponsorship activations
December 10, 2019
00:22
BREAKING
Football
Time to read: 3 min
Trent’s Volta and the growth of sponsored celebrations
September 23, 2019
BREAKING
Football
Time to read: 2 min
FA sanctions Huddersfield Town over kit sponsorship breaches
September 6, 2019
BREAKING
Football
Time to read: 2 min
SPFL and Ladbrokes go separate ways after five year sponsorship
August 16, 2019
BREAKING
Football
Time to read: 2 min
Huddersfield charged over Paddy Power ‘sash’ kit
August 9, 2019
BREAKING
Media Rights
Time to read: 2 min
Whistle-to-whistle ban to commence today
August 1, 2019
BREAKING
Football
Time to read: 2 min
Paddy Power strikes sponsorship deal with Sol Campbell's Silkmen
July 26, 2019
BREAKING
Sponsorship
Time to read: 5 min
Paddy Power: Disruptive, creative and peaking audience engagement
July 26, 2019
BREAKING
Football
Time to read: 2 min
Motherwell unites with Paddy Power for Save Our Shirt campaign
July 22, 2019
BREAKING
Football
Time to read: 2 min
Paddy Power confirms ‘sash’ hoax unveiling sponsorless kit
July 19, 2019
BREAKING
Football
Time to read: 2 min
FA contacts Huddersfield over new kit
July 18, 2019
Previous
1
2
3
Next
Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
How much will clubs pay under the IFR’s levy?
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate
October 7, 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026