The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by the NFL franchise.
As an Official Partner, Aristocrat Gaming will have prominent signage throughout Cowboys’ AT&T Stadium year-round, including in-stadium, on the concourse and in-game branding.
Additional features will include in-game promotions, digital integrations and game-day activations at the stadium.
Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans.
“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”
The partnership aligns with the multi-year slot licensing agreement with Aristocrat Gaming and the NFL.
The NFL-themed games are available at casinos nationwide and have demonstrated proven performance and now come with a new way to engage players by selecting their favourite teams, such as the Cowboys, to play in stadium and on the reels.
Hector Fernandez, CEO of Aristocrat Gaming, added: “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organisations with a proud championed history, much like Aristocrat Gaming.
“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favourite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”
