Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over the coming months.
With an aim to “inspire people to embrace and celebrate challenges”, Vini Jr will become a part of Unilever’s ‘Dirt is Good’ subsidiary to encourage people to play on through sport to get people to get ‘stuck in’ into laundry as they would on the football pitch.
The year-long partnership with the Brazilian superstar will play a central role in the company’s new ambition.
Tati Lindenberg, Vice President of Marketing at Dirt Is Good, said: “Our brand new era, Play On, champions the values of sport to unleash human potential, personal growth and resilience whilst celebrating the stains gained through a game well played – this is why I am thrilled to welcome Vini Jr as an ambassador for the OMO brand and into the Dirt Is Good family – particularly in our 20th anniversary year.
“Vini Jr embraces all the grime and the glory in sport – viewing getting dirty as a mark of success along the way. I can’t wait to see our plans for this partnership come to life. Welcome Vini! And of course, boa sorte for Copa America.”
Vinicius’ sponsorship portfolio has been growing off the pitch in parallel with his success on the pitch. The Brazilian winger most recently won his second La Liga and Champions League titles in the 2023/24 season and with the backing of Jay-Z’s RocNation sports agency, his profile has grown away from the field.
Already one of several Pepsi branded athletes, Vini Jr most recently signed a lucrative sponsorship deal with Gatorade, appearing in related ad campaigns to celebrate the deal.
Now as part of Unilever, Vinicius joins the likes of Arsenal’s Bukayo Saka as a brand ambassador, with the latter appearing in the first campaign in the laundry brand’s joint activation with the London Premier League club.
Vinicius Jr spoke on the deal: “I am honoured to become a Dirt Is Good ambassador and work with an organisation that shares so many values that are close to my heart.
“My own pathway into professional football was full of challenges on and off the pitch. These helped shape me as an individual, and I was not afraid to get dirty in the process. Through this partnership, I hope I can inspire the next generation to do what it takes to thrive in the face of adversity and demonstrate fearless resilience in pursuit of their goals.”
