Sportradar has today launched a new product aimed at sports media companies that will revolutionise the landscape of the fan experience, according to a statement released by the leading sports betting and entertainment provider.

‘Insights’ utilises data intelligence to consumers at scale and is designed to “bolster real-time fan engagement” by increasing sales opportunities and helping broadcasters, journalists and social media professionals to engage audiences through the medium of storytelling in real-time.

It will combine a multitude of Sportradar data sources and betting data feeds to provide media companies with “unrivaled data intelligence before, during, and after games”.

Dave Abbott, MD US Media, Sportradar, said: “Engaging the modern sports fan and driving fan behavior requires media companies to make meaning out of raw data in real-time – something we call data intelligence.”

“Insights was purpose-built to address this reality by enabling sports media companies to reach fans at scale with the curated, personalized content they crave, at the moments that matter most.”

Some of the contextual data packages include data on team and player milestones, league and statistical leaderboards, game betting splits and game market insights.

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