The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which is set to take place from May 9-11 at the Meadowlands Exposition Center in New Jersey. 

Boasting several panels, the ‘Sports, Teams & Media’ conference track on the second full day of the event (May 11), will feature a diverse array of industry professionals and experts from both inside and outside the sports betting world discussing how to optimize the benefits of these converging relationships to enhance player experience and increase revenue.

Rasmus Sojmark, CEO and Founder of SBC, said: “As the industry continues to evolve, understanding the critical intersection of these different worlds is becoming more and more essential for success. 

“Attendees of the SBC Summit North America can expect to gain valuable insights and perspectives on the future of the industry from representatives of major organizations such as the NFL, NASCAR, NBA, CFL, and media powerhouses like Warner Media, The Sporting News, VSiN, and Sports Illustrated, who will be joining top industry operators, suppliers, and affiliates on stage.”

Among the highlights will be a session titled “Sports, Betting, Teams & Media – Forensic Analysis of Converging Relationships” will cover a broad range of topics related to the convergence of these industries and its impact on the sports betting business model. Experts will discuss how to drive innovation in physical venues and arenas, optimize digital platforms for sports audiences, create, distribute, and analyze content, and examine cable TV’s role in this evolving landscape.

The panel will feature a diverse range of experts, including Shaun Koiner (COO, The Sporting News), Joseph Solosky (Managing Director – Sports Betting, NASCAR), Sam Sadi (CEO, LiveScore Group), Eric Conrad (Managing Director – Strategic Partnerships & Content, Sportradar), and David Highhill (VP & General Manager, Sports Betting, NFL). The session will be moderated by Steve Krombolz (SVP of Business Development & Strategy, Tipico). 

The “Teams & Leagues – What’s Next for Betting Partnerships?” session is a must-see for industry professionals who are looking to focus on the next phase — driving revenue — now that teams and leagues have recognized the positive impact of such partnerships on fan engagement. The discussion will revolve around how to increase the productivity of betting partnerships and whether marketing efforts should prioritize new customer acquisition or retention. Experts will also explore how new technologies can help identify and engage in more relevant and operational partnerships.

The panelists include Joey Brander (VP of Corporate Development, TMRW Sports), Owen Welsh (Associate VP – Sports Betting, Gaming and Innovation, CFL), Catherine Carlson (Executive VP of Global Partnerships, BSE Global), and David Adams (Senior Director – Partnership Development, Kansas City Royals). The session will be moderated by the Director of SBC Sponsorship, George Harbourne.

The highly-anticipated panel session titled “Lessons from New Media” is expected to be thought-provoking as it will explore the challenges that legacy media partners face and how they can learn from and adapt to the new forms of media consumption. Attendees can expect to gain valuable insights from representatives of some of the biggest and most successful media organizations, with speakers such as Kevin LeGrett (President, iHeartMedia Sports), Peter Scott (VP of Emerging Media & Innovation, WarnerMedia), David Denenberg (SVP, Global Media Distribution & Business Affairs, NBA), and Len Mead (VP & General Manager, VSiN). The session will be moderated by Cosmina Schulman (Senior Vice President of Strategic Partnerships, NESN). 

Alongside the ‘Sports, Teams & Media’ track, attendees of the SBC Summit North America can expect expert-led panels across nine more conference tracks spread across two action-packed days. With five stages running simultaneously each day, attendees will have ample chances to delve into diverse subjects, including Leadership, Converging Worlds, iGaming Americas, Sports Betting Product, Marketingand Affiliates,Emerging Tech, iGaming Products, Fintech& Payments, and New Markets.

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