Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023.
As a result of the partnership, BMO has called itself ‘The Bank of Soccer’ in its continued efforts to break down barriers relating to inclusion and equity in women’s football.
Catherine Roche, Chief Marketing Officer at BMO, commented: “BMO is The Bank of Soccer, and this historical partnership reflects our commitment to growing the game across North America.
“As one of the world’s largest sporting events, the World Cup is the perfect platform to help promote equal opportunities in sport and inspire a new generation of women players, leaders, and coaches to reach their full potential – on and off the field. Through this partnership we continue to live our purpose, to boldly grow the good in business and life.”
FIFA’s Chief Business Officer, Romy Gai, added: “We are delighted to welcome BMO as a Tournament Supporter for the FIFA Women’s World Cup 2023. BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of empowering female athletes and making this tournament one of the greatest women’s sports events in history.”
Further details from the deal reveal that BMO will also become the official banking partner of the 2023 Concacaf Nations League Finals and this year’s flagship Concacaf men’s national competition – the 2023 Gold Cup.
With the Gold Cup underway, some of the matches will be played in several key markets for BMO, including Los Angeles where the final will take place on 16 July.
Concacaf Chief Commercial Officer Heidi Pellerano said: “We are extremely pleased to welcome BMO as an official partner of Concacaf for our men’s national team competitions, including the recent Concacaf Nations League Finals and our 2023 Concacaf Gold Cup which is currently underway.
“BMO has an excellent track record of investing in our sport, and we believe the significant regional and international platform provided by our tournaments will make this a partnership that is truly of mutual benefit.
“I also want to thank FIFA for collaborating in our approach to BMO, which provides a very positive example of how we are working together to market the very best Concacaf football in the build up to what will be a tremendous FIFA World Cup in 2026.”