Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country.
Viewers will be able to watch the best from the world of professional women’s sports through the Astro Sports Pack on channel 815 at no additional costs.
W-Sport’s roster will include women’s-only live and delayed sports events, as well as other relevant programming and documentaries.
Kelly Butler, CEO of W-Sport, said: “This is a significant step in the evolution of W-Sport. Having Astro, one of Southeast Asia’s leading content and entertainment companies, offer W-Sport to their audiences further illustrates the momentum behind the growth and interest in women’s sport.
“The athletes featured in our coverage are the new role models and the inspiration for young girls and boys everywhere. W-Sport, where women’s sport is our only priority.”
Some of the content that W-Sport will give Malaysian sports fans include up to seven live football games per week, England’s Barclays Women’s Super League, Germany’s Frauen Bundesliga, the USA’s NWSL and Sweden’s Damallsvenskan.
Viewers can also choose to watch the UK’s Netball Super League, Hoffman Cup Tennis, Extreme E motor racing, as well as a variety of basketball, gymnastics and beach volleyball tournaments.
Nicholas John, Head of Sports at Astro, commented: “Astro continues to strengthen its Home of Sports offering in Malaysia by providing the most comprehensive and diverse range of sports content globally.
“Our partnership with W-Sport will not only give viewers in Malaysia access to more women’s sports, it will also enable the upcoming season of Astro’s Netball Super League (NSL) to reach sports fans globally.
“Astro launched NSL in 2021 to champion the development of women’s sports in Malaysia. Through W-Sport, we are excited to be able to showcase our local female athletes on the global stage.”
