Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.
The AFA will provide exclusive branded memorabilia and special edition Xiaomi smartphones that commemorate Argentina’s achievement of adding a third star to its men’s national team’s crest after winning the 2022 FIFA World Cup.
Claudio Tapia, AFA President, said: “The Argentine National Team has felt the strength and support of the Indian community throughout the World Cup. Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy.
“Xiaomi, with its innovative technology and wide range of products, will make it easy for our national team to connect and interact with fans in India. As a result, our association establishes itself as a leading brand in the territory of India.”
Overall, the Argentine men’s national football team enjoys a significant following in the densely-populated South Asian country, especially in states like Kerala and West Bengal where people have been long-time supporters of the Latin American nation’s revolutionary spirit.
Anuj Sharma, Chief Marketing Officer at Xiaomi India, added: “At Xiaomi, we are always looking for opportunities to connect with our consumers and fans, and what better way to do so than through the passion of football.”