Three Lions set BBC iPlayer record in Croatia victory
England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...
French Football Federation explores NFTs market with Sorare
The French Football Federation (FFF) has struck a licensing deal with digital trading card company Sorare, which will see the creation of a collection...
Fantastec teams with Dapper Labs for football NFTs market launch
Fantastec Sports Technology has linked with Dapper Labs - creators of the NBA Top Shot - to launch a new football non-fungible tokens (NFTs)...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...
BBC Euro 2020 opener pulls in peak 6.9 million audience
A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...