PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...
NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
Crystal Palace enhances social responsibility efforts with GAMSTOP
Premier League club Crystal Palace FC has strengthened its commitment to the promotion of responsible gambling via an agreement with national self-exclusion service GAMSTOP.The...
DCMS to single out one FA Cup semi-final for spectator pilot...
Oliver Dowden, the UK’s Culture Secretary, has confirmed that the Department for Digital, Culture, Media and Sport (DCMS) will choose one of next month’s...
Betfred Super League season ushers in record-breaking start
The 2021 Betfred Super League got off to a record-breaking start at the weekend, posting the highest viewership for a regular season match in...
All Blacks players threaten to put brakes on Silver Lake private...
Over half a dozen of New Zealand’s national rugby players have moved to reject private equity firm Silver Lake’s planned investment in New Zealand...
SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...