Netflix set for fourth ‘Drive to Survive’ Formula One docu-series
Filming has begun on the fourth season of the popular Netflix show ‘Formula 1: Drive to Survive’, the series’ Executive Producer, James Gay-Rees, has...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...
FIVB tops Olympic IF social media rankings
The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...
NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
Crystal Palace enhances social responsibility efforts with GAMSTOP
Premier League club Crystal Palace FC has strengthened its commitment to the promotion of responsible gambling via an agreement with national self-exclusion service GAMSTOP.The...