ESI Digital Summit: How sim racing can continue to develop when...

Esports has been a driving force for sports broadcasters and media channels since the global health pandemic halted the majority of live sport. However,...

LiveScore partners with StreamAMG to offer live football streaming

Sports scores app LiveScore has partnered with OTT service provider StreamAMG to offer live football streaming on its website and app for the first...

Genius Sports doubles with TNM for new Grand Slam Tennis Tours...

Genius Sports Group and Topnotch Management (TNM) have collaborated to create the Grand Slam Tennis Tours MatchPlay 120 series, a brand new tournament featuring...

Bundesliga and Amazon boosts viewing experience with real-time statistics

The Bundesliga has strengthened its partnership with Amazon following the announcement that Germany’s top division will debut ‘Bundesliga Match Facts’ powered by AWS, the...

Federico Bernardeschi links with Roc Nation Sports

Roc Nation Sports has strengthened its portfolio of football partners, announcing the signing of 26-year old Juventus and Italian International star Federico Bernardeschi.The midfield...

NASCAR restart brings in 6.3m US viewers

NASCAR’s much-anticipated US return garnered an average of 6.32m viewers on the FOX broadcast network, an increase of 38 per cent from the competition’s...

Bundesliga peaks at over 650,000 viewers on BT Sport

Bundesliga viewership on BT Sport reached a peak audience of over 652,000, more than five times its usual viewership, according to the Daily Mail.The...

Real Sociedad trials NFC kit tech to enhance sponsorship avenues

In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...

Bayern Munich becomes an official partner of Douyin

FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...

La Liga boosts Chinese commercial strategy with joint venture

La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...