Bundesliga and Amazon boosts viewing experience with real-time statistics
The Bundesliga has strengthened its partnership with Amazon following the announcement that Germany’s top division will debut ‘Bundesliga Match Facts’ powered by AWS, the...
Federico Bernardeschi links with Roc Nation Sports
Roc Nation Sports has strengthened its portfolio of football partners, announcing the signing of 26-year old Juventus and Italian International star Federico Bernardeschi.The midfield...
NASCAR restart brings in 6.3m US viewers
NASCAR’s much-anticipated US return garnered an average of 6.32m viewers on the FOX broadcast network, an increase of 38 per cent from the competition’s...
Bundesliga peaks at over 650,000 viewers on BT Sport
Bundesliga viewership on BT Sport reached a peak audience of over 652,000, more than five times its usual viewership, according to the Daily Mail.The...
Real Sociedad trials NFC kit tech to enhance sponsorship avenues
In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
La Liga boosts Chinese commercial strategy with joint venture
La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...
BT Sport enhances esports content with Gfinity partnership
BT Sport has enhanced its esports portfolio by partnering with Gfinity to launch a series of celebrity competitive gaming programmes to be broadcast on...
Aguero, Courtois and Arthur join F1’s Virtual Grand Prix
Formula 1 and football unite as Man City’s Sergio Aguero, Real Madrid’s Thibaut Courtois and Barcelona’s Arthur Melo take to the digital track for...
Matchroom Live officially launches with free archive footage
Matchroom Sport has officially launched its over-the-top (OTT) platform Matchroom Live featuring archive footage ‘from Boxing to Darts to Snooker’ for free.One feature already...