Real Sociedad trials NFC kit tech to enhance sponsorship avenues
In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
La Liga boosts Chinese commercial strategy with joint venture
La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...
BT Sport enhances esports content with Gfinity partnership
BT Sport has enhanced its esports portfolio by partnering with Gfinity to launch a series of celebrity competitive gaming programmes to be broadcast on...
Aguero, Courtois and Arthur join F1’s Virtual Grand Prix
Formula 1 and football unite as Man City’s Sergio Aguero, Real Madrid’s Thibaut Courtois and Barcelona’s Arthur Melo take to the digital track for...
Matchroom Live officially launches with free archive footage
Matchroom Sport has officially launched its over-the-top (OTT) platform Matchroom Live featuring archive footage ‘from Boxing to Darts to Snooker’ for free.One feature already...
The origins of the Remote Darts League: From concept to creation
Dave McDowell, CEO at FSB Technology, writes for Insider Sport to discuss the creation of the Remote Darts League (RDL).On March 13 2020, I was...
Commonwealth Games enters ‘exploratory partnership’ with esports federation
The Commonwealth Games Federation (CGF) has agreed an exploratory partnership with the Global Esports Federation (GEF) in order to develop a Commonwealth Esports strategy.The...
Amiens launches petition to retain Ligue 1 status
Amiens SC has launched a petition against the French Professional Football League’s (LFP) decision to relegate the club to Ligue 2 after France’s top two...
Eleven Sports launches Play at Home Cup featuring Wolves’ Diogo Jota
Eleven Sports Portugal has launched a new FIFA tournament featuring personalities and footballers, including Wolverhampton Wanderers' Diogo Jota who won last week's ePremier League...