Atletico Madrid joins the CPL with Ottawa expansion
The Canadian Premier League has officially announced that Atletico Madrid will join the competition as Ottawa, Ontario’s expansion team.The name of the side has...
ESPN elevates social engagement with 500 live shows in 2020
ESPN is aiming to deepen fan engagement with plans to air 500 live shows across all its social and digital platforms in 2020.Omar Raja,...
PFL unveils global expansion ahead of 2020 season
The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, is expanding its global...
Chelsea becomes 5G-enabled in new shirt sponsorship with Three
Chelsea FC has announced a new three year shirt sponsorship with mobile network Three, which allows Stamford Bridge to become 5G-enabled.The British Telecommunications firm’s...
NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.The collaboration will...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.The NFL side made the...
Ben Keith: How broadcasting can boost racing engagement
Engaging new audiences has proven to be a key challenge for the UK racing sector in recent years, with broadcasters opting to utilise social...
Arsenal FC becomes latest club to go cashless
Elevating efficiency in the club's matchday experience, Arsenal FC has joined the cashless revolution.As part of the move, all bars, restaurants, kiosks, programme sellers and retail...
Conmebol boosts digital output with Stats Perform data deal
Conmebol has united with Stats Perform in a bid to enhance its digital content output.South American football’s governing body has undertaken the latest data...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.The deal will include a patch on all...