West Ham strengthens esports expansion with Bundled collaboration

West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...

FC Bayern ‘Strykes’ partnership to bolster fan engagement

Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...

FanDuel touches down as Colts’ official fantasy partner

The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”The...

MLS social media generates 2.2bn impressions during 2019 season

Average audience figures for the 2019 Major League Soccer (MLS) regular season have continued to grow, as sports broadcaster ESPN revealed that figures had...

Vodafone research reveals 5G set to revolutionise fan engagement in sport

Research undertaken by Vodafone has revealed that 5G is expected to drive change and enable improved fan engagement within sport more than any other...

Philadelphia Flyers set to ‘elevate game day experience’ with sports lounge...

The Philadelphia Flyers of the National Hockey League (NHL) today confirmed that they will debut two brand new sports lounges when they host the...

Rugby World Cup sees fan engagement grow in opening fortnight

This year’s Rugby World Cup has proved to be a hit with fans across the world, with World Rugby having already accrued over 654...

DAZN boosts Brazilian engagement with Liga MX addition

DAZN has been awarded the exclusive rights to stream Liga MX, Mexican football’s premier division, matches in Brazil until the end of the 2020/21...

La Liga looks to boost fan engagement with Central American Pepsi...

Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...

NFL London sees 2100% rise in ticket sales

Bosses at Hospitality Finder have announced that since 2012 the corporate hospitality company has seen a 2100% rise in ticket sales for the National...