US expansion at the heart of Sportradar’s Optima acquisition
Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...
Eurosport unites with Twitter for elevation of Olympic coverage
Discovery and Eurosport has united with Twitter to boost coverage of the Tokyo 2020 games.The broad content publishing and ad sales partnership with the social media...
MLB strikes new partnership with Fox Bet
FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.The multiyear deal means the newly...
Study reveals nine per cent of Brits illegally streamed the Premier...
A report from personal finance comparison site finder.com, has revealed that almost one in 10 Brits admit to having illegally streamed at least one Premier League game...
MLB elevates retail footprint with Manhattan store
Major League Baseball has announced the expansion of its retail presence with a flagship store in Manhattan.The launch of MLB's first permanent retail location in the United...
How mobile apps have evolved sports streaming
In September, many sports fans around the world will have noticed some new collaborations announced involving sports apps which can be used on mobile...
Australia’s National Basketball League elevates engagement with Twitch
The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...
West Ham strengthens esports expansion with Bundled collaboration
West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...
FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...
FanDuel touches down as Colts’ official fantasy partner
The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”The...