Sky Sports Racing strengthens racing portfolio with Keeneland agreement
Sky Sports Racing has expanded its coverage announcing a new partnership with Keeneland Association for exclusive rights to broadcast Keeneland racing and sales to its...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...
Stats Perform deepens commitment to European football with BeIN
Stats Perform has strengthened its commitment to both French and Turkish football with the extension of its current partnership with host broadcaster, BeIN.The deal will the broadcasting...
Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
SiriusXM Canada strengthens sports offering with NHL partnership
SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.As part of the deal, the channel...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Manchester City elevates fan engagement with FaZe Clan
Manchester City has strengthened its presence within the esports and entertainment sector, confirming a new partnership with FaZe Clan.This collaboration aims to build new experiences...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...