Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
SiriusXM Canada strengthens sports offering with NHL partnership
SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.As part of the deal, the channel...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Manchester City elevates fan engagement with FaZe Clan
Manchester City has strengthened its presence within the esports and entertainment sector, confirming a new partnership with FaZe Clan.This collaboration aims to build new experiences...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...
The NHL collaborates with opendorse for elevated social growth
The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.The partnership aims to help players build their brands and increase fan...
Citi Field swings for cashless experience with The New York Mets
The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...