Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
Better Collective anticipating summer of sport success after Q1 growth
Better Collective remains confident in its global position in digital sports media in the face of difficulties in North America, offset by European and...
FairPlay takes on Brazilian betting with local Oddschecker launch
FairPlay Sports Media has taken its flagship Oddschecker sports betting odds comparison site live to Brazil ahead of a nationwide wagering market launch this...
TNT Sports confirms free coverage of Champions League final
TNT Sports will show this year’s European club competition finals free via the discovery+ outlet, although planning enhanced coverage and content for its subscribers.Discovery+...
York Racecourse looks to up tech game for Dante fixture
York Racecourse will utilise Spotlight Sports Group’s (SSG) Smart View racecards at the Dante fixture on Thursday 16 May.The racecards have been developed by...
Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...
Arsenal Women making a move to 60,000 seat Emirates Stadium
Arsenal FC is making the Emirates Stadium the main home of its women’s team for the 2024/25 Women's Super League (WSL) campaign.The 60,000-seat stadium...
Meet the Winners of the 2024 SBC Awards North America
FanDuel, Choctaw Casino & Resorts, Ontario Lottery & Gaming Corporation (OLG), and Sportradar, were among the big winners at the prestigious SBC Awards North...
UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.Swiss sportstech firm Sportradar will gain...
Chicago Bears: How Caleb Williams’ ‘great integrity’ can bolster younger fanbase
The Chicago Bears are one of the most storied and historically important franchises in the NFL. The team in recent years has been using...