New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024. ITV has...
Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...
Codere Online: All sports clubs aspire for growth and we aim...
Codere Online is leveraging its extensive sports sponsorship portfolio to secure a leading position in Spanish-language speaking markets, from its founding location in Spain...
FIFA unveils pathway to World Cup tickets via NFTs
FIFA+ Collect, the governing body's NFT platform, has announced that fans have the chance to buy World Cup tickets via its ‘First-Timers’ activation.The NFT...
WSC Sports enters ‘next phase’ with new solutions and look
AI-driven content platform WSC Sports has announced three new products, alongside an updated visual identity, as part of its next phase of growth.WSC Sports...
Rugby Australia shows commitment to fans with Fanatics deal
Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online...