Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
Chicago Blackhawks has become the latest major league US sports team to seek revenue opportunities via the betting sector.The National Hockey League (NHL) franchise...
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing...
Welcoming the Argentine national football team to Miami for the Copa Àmerica tournament, Sergio Agüero has made a bold claim about the team in...
Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024. ITV has...
Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...