EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation
During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...
On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...
In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...
SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...
Spain’s LaLiga enlists Samsung to step up US efforts
LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...
EuroLeague Basketball to leverage AI-curated content via WSC Sports
EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports. Digital creators will be able...
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
Premier League champions Manchester City have named Piing its official crowd games supplier to bring its fan participation game to crowds outside the Etihad...
SBC Summit: Your Gateway to All Things Sports Betting
In a landscape shaped by technological evolution and shifting consumer demands, SBC Summit 2024, taking place from September 24-26 at Feira Internacional de Lisboa,...
Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
DAZN broadens scope with Esports World Cup addition
DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive...