Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped...
A landmark media partnership with Sky Sports is just the first step in the global commercial growth of the WTA Tour, according to Marina...
NASCAR signs four media partners for 2025-31 Cup Series seasons
NASCAR has secured wide distribution for its NASCAR Cup Series for the next seven years via a series of agreements with four US and...
Paddy Power clears up World Darts Championship plans as charity fundraiser
Irish bookmaker Paddy Power has revealed that its previously announced plans to colour the dartboard treble 20 green during this year’s World Darts Championships...
ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
VISA maintains football investment with AFC partnership
The Asian Football Confederation (AFC) has signed a partnership with VISA, further strengthening the payments provider’s connection to sports in West Asia.Under the terms...
YMCA hatches new jersey patch deal with the Atlanta Hawks
Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...