AC Milan finds new sports betting partner in HappyBet
AC Milan has linked with sports betting operator HappyBet, naming the firm its official betting partner in the German and Austrian markets.The agreement will...
Manchester United enters ‘innovative partnership’ with Ecolab
Manchester United has signed an ‘innovative partnership’ with water, hygiene and infection prevention company Ecolab, centred around health and sustainability.As a result of the...
DraftKings NFT marketplace goes live with Tom Brady’s Autograph
The DraftKings Marketplace, the Non-Fungible Token (NFT) transaction service of sports betting operator DraftKings, has gone live in cooperation with Tom Brady’s Autograph platform.As...
Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.The agreement will see the firm...
NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Genius Sports secures NFL data agreement with DraftKings
Genius Sports has signed an agreement with US betting operator DraftKings, providing the latter with official National Football League (NFL) data and content. The multi-year...
RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
FTX and Dolphin reveal plans for NFT sports marketplace launch
Dolphin Entertainment and West Realm Shire Services - the owners and operators of FTX.US - have partnered to launch a non-fungible token (NFT) marketplace...
Ethernity launches Alex Ovechkin NFTs authenticated collection
Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...