RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
FTX and Dolphin reveal plans for NFT sports marketplace launch
Dolphin Entertainment and West Realm Shire Services - the owners and operators of FTX.US - have partnered to launch a non-fungible token (NFT) marketplace...
Ethernity launches Alex Ovechkin NFTs authenticated collection
Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...
Ladbrokes builds anticipation in 2021/22 football campaign
Betting company Ladbrokes has launched its new pre-season marketing campaign ahead of the 2021/22 football season.Kicking off today ahead of the upcoming club football...
Southampton reveals £2.5m stadium improvement plans to elevate fan experience
Southampton FC has unveiled plans of a £2.5 million investment for improvements to the Premier League club’s St Mary’s Stadium.The ‘wide-reaching’ designs, which coincide...
RealFevr launches football-themed NFT marketplace
Portuguese start-up RealFevr has launched a marketplace of official football video non-fungible tokens (NFTs).The technology company based in Lisbon, which specialises in fantasy football,...
Stats Perform acquires 13 Strides to drive fan engagement strategy
Stats Perform has acquired visual sports content studio 13 Strides as part of the sports tech company’s strategic focus on fan engagement.The firm, which...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...